British fashion designer Julien Macdonald has collaborated with Etihad Airways to launch a promotional fashion film, featuring over 17 couture outfits from Macdonald's eponymous brand.

The short in-flight video, starring members of Etihad's award winning cabin crew, draws parallels between the production of a high-end fashion show and 'the preparation that goes into ensuring a safe and comfortable flight'. The film can be viewed at www.youtube.com/watch?v=vaVVCtdekzg&feature=youtu.be.